With TV, air conditioning and other large appliances different, kitchen and bathroom appliances seem in a more awkward position, many brands, products, uneven level, the market should be standardized. The growing consumer demand for high-end kitchen appliances to make more energy-efficient, more humane direction into upgrading to accelerate progress. This market has attracted a lot of building materials, small appliances and other areas of business competing against the competition is constantly increasing, the market accelerated reshuffle.
Kitchen appliances upgrading trend is clearly
With the current Chinese mass consumer spending continues to improve, for home decoration, home appliances supporting the request is gradually improving. Only meet the basic functional requirements of kitchen appliances has become increasingly unable to meet the demands of consumers. Feature richer, more stylish, and more closely with housing decoration style diversification, humanity has become a mainstream high-end kitchen appliances current market.
From the data, the high-end kitchen appliances also contributed to the rapid growth of the overall market. Research institutions in the PRC, the data show that in 2010 China hoods retail market grew 3.4 percent, while nearly (side) suction hood of the growth rate reached 100.7%, the traditional flat style and deep cover type hoods were down by 11.4% and 14.4%. Embedded gas stove retail growth rate of 6.3%, significantly higher than the overall market growth rate of 2.6%.
The range hood, gas stove market price has also been rising year by pulling high-end products, in 2010 the average price was 1852 yuan and 1031 yuan, respectively, compared with 2009 increased by 8.3% and 7.4%. There are more and more enterprises begin to produce nearly suction hood, embedded gas stoves and other high-end products. New products have baked a variety of price points to meet the diverse needs of consumers.
The traditional electric water heater is also unable to meet growing consumer demand. Water heaters bulky, long heating time and repeated heating waste electricity; Tankless hot water heaters, which means that although the power lines, but its high requirements for water pressure and temperature also have higher requirements. At present, China has entered the electric water heater market competition to upgrade technology sectors, each electric water heater manufacturers have improved from a technical departure updating their products. As there are already a variety of integration advantages of smaller size and lower power speed electric water heater market. More manufacturers of conventional products based on previous technical improvements.
Carbon and humane direction mainstream upgrade
In recent years, energy-saving kitchen appliances are also subject to more and more people's attention. Consumer survey data so ago showed that electric water heater as consumers identified air conditioning, refrigerator, television after the fourth class need to focus on energy-efficient appliances.
Escalating competition
At present, apart from the electric water heater business products and other aspects were power-saving upgrades, but also actively explore the development of more energy-efficient new products. Such as the current in the water heater market budding air heater products. At the national "five" new energy industry planning also highlighted the need to accelerate the solar air technology application.
In addition to saving energy outside the mainstream of the development direction of the other kitchen appliances are functional and design more humane. Kitchen appliances such as the current user interface is the theme of strengthening the functional design of communication with users, adding more intelligent electronic procedures and settings. The appearance also in the increasing diversification, humane, and further provides the appearance of a mass alternative products fit for consumers personalized home decoration.